West End

Phone: (08) 8354 8888
Mobile: andrew.smith@lionco.com
Address: 107 Port Road, Thebarton SA 5031
Contact: Andrew Smith
Company Overview

Established on the 15 March 1888, the South Australian Brewing Company Limited was the result of a bold business idea by Robert Stock to merge the Kent Town Brewery (1876) which he was managing (owned by Sir Edwin Smith), the West End Brewery owned by William Simms but started by William Clark in 1859, and the wine and spirits business of William Rounsevell and Alfred Simms, which was the oldest established business of its kind in Adelaide. Over the many years in between then and now, the SABC continued to acquire other breweries in Adelaide including the Walkerville Co-operative Brewing Company and the Hindmarsh Brewery. The site that the SABC now sits on was the site of the Southwark Brewery, whose Bitter and Stout products still remain today.

Over the years, many great beers were produced by the SABC, but none more famous than the first West End brew which left the brewery in 1859. West End Draught as it is known today, remains South Australia’s most popular and largest beer brand with annual sales in excess of 20 million litres.

In 1993, the SABC was acquired by New Zealand’s Lion Nathan, owners of the famous Swan, XXXX, Tooheys, Hahn, Boags and James Squire beers, and their associated breweries.

Since the early days, the SABC has played an active role in the South Australian community. In addition to the long standing (50+ year) sponsorships of the SACA (South Australian Cricket Association) and the SANFL (South Australian National Football League), the SABC hosts the annual Christmas Riverbank Display in December and the annual Chimney Ceremony for the winning SANFL team of that year. Of more recent times, 2009 saw the launch of the West End Community Fund (WECF). The West End Community Fund receives donations from the locals who draw water from the Water Fountain located at the brewery on Port Road. Proceeds flow on to benefit local communities in many ways – including supplying rainwater tanks to over 40 regional sports clubs, financial support of Novita through the West End Mighty River Run, and financial support of the Little Hero’s Foundation through the annual Slowdown football match – “because life’s all about locals helping locals”. Since 2002, this initiative has raised over $1.2 million.

Also occurring in June 2009, was the South Australian Brewing Company’s celebration of its 150th anniversary. With a $10 million upgrade to the Thebarton site, including improvements to the site’s brewing and process service areas to help deliver savings in energy, waste and water usage to maximise production efficiencies, the brewery secured its future in the state as an agile and strategically important site to Lion Nathan’s national operations.



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